BOX TOPS FOR EDUCATION

Ampere served as the day-to-day public relations manager for the nation’s largest school fundraising program for more than three years. Core to the brand-building strategy was telling the success stories schools experienced with the program to drive more participation with schools, retailers and brand sponsors.

As an extension of the General Mills Box Tops for Education team, Ampere managed external agencies and developed annual brand communications programs, including a grassroots multicultural marketing communications campaign.