For its first Big Game TV spot, Cheerios seized the opportunity to not only generate additional awareness for the creative, but tell the broader brand purpose story.

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Ampere served as the consumer PR lead to drive story exclusives, manage executive interviews, develop key messaging and conduct proactive outreach.

 

More than 2,000 placements in nearly every major media outlet in the country, from NBC’s “TODAY,” “Good Morning America,” The New York Times, Wall Street Journal, TIME, USA Today, to Mashable, BuzzFeed, CBS “This Morning,” NPR, Huffington Post, and Forbes, featured the spot and garnered massive amounts of positive brand sentiment.