Cargill’s historic Peter’s Chocolate brand needed to recognize its devoted confectioner customers to maintain loyalty and
preference. As it launched an annual Awards of Distinction program, celebrating small, family-owned businesses, Ampere brought
daily newspapers and national industry publications. The activation generated millions in consumer impressions and reinforced
Cargill’s relationship with key customers. This was a first for the business to conduct such proactive, mainstream media outreach, which quickly demonstrated meaningful and effective ROI, giving the brand more personality and relevance with its key stakeholders.