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Cargill’s historic Peter’s Chocolate brand needed to recognize its devoted confectioner customers to maintain loyalty and 

preference. As it launched an annual Awards of Distinction program, celebrating small, family-owned businesses, Ampere brought 

the program to life by securing earned placements in all 12 winner's markets with live TV segments, feature business stories in 

daily newspapers and national industry publications. The activation generated millions in consumer impressions and reinforced 

Cargill’s relationship with key customers. This was a first for the business to conduct such proactive, mainstream media outreach, which quickly demonstrated meaningful and effective ROI, giving the brand more personality and relevance with its key stakeholders.

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