
CARGILL CHOCOLATE
Cargill’s historic Peter’s Chocolate brand needed to recognize its devoted confectioner customers to maintain loyalty and
preference. As it launched an annual Awards of Distinction program, celebrating small, family-owned businesses, Ampere brought
the program to life by securing earned placements in all 12 winner's markets with live TV segments, feature business stories in
daily newspapers and national industry publications. The activation generated millions in consumer impressions and reinforced
Cargill’s relationship with key customers. This was a first for the business to conduct such proactive, mainstream media outreach, which quickly demonstrated meaningful and effective ROI, giving the brand more personality and relevance with its key stakeholders.
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