Rorosmeieriet (Roros Dairy), an artisanal, organic dairy located in Roros, Norway, earned the opportunity to introduce its world-renowned butter to the U.S. for the first time during the winter of 2021-2022. Hailed as one of the best butters in the world by Michelin-starred chefs and consumers throughout Europe, Ampere worked to bring this brand to life in the U.S. through exclusive dinners with nationally recognized food influencers and earned media that spanned local and international outlets. The PR-driven launch campaign generated more sales than expected and demand from retailers and chefs around the country.