Ampere served as eyebobs' PR partner for three years, leading influencer marketing, earned media, community relations and event marketing. More than 300 earned influencer collaborations shared positive reviews through personal shopping experiences and reaction to the stylish, bold frames. Select influencers were also engaged to develop branded content used across multiple marketing platforms and featured in seasonal catalogs. Earned media spanned from national consumer outlets and retail trades to local market lifestyle and business news. More than 50 million impressions and $700,000 in paid media value was generated. Instagram noted the increased buzz as it provided the brand its coveted verified status.