As this Minnesota-based nonprofit grew to a global level, Ampere was tasked to generate increased awareness by telling the personal stories of its parent volunteers and the founder and CEO to motivate more engagement and donor contributions. During World Down Syndrome Day, "The Kelly Clarkson Show," showcased the great work the organization is doing. This kicked off a full year of local market media opportunities, sharing the impact it's making by changing the narrative surrounding children born with Down syndrome. More than 40 live TV segments were generated around the country in seven months.