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Hearth & Home Technologies and its flagship business, Heat & Glo, the world’s largest fireplace and stove manufacturer, sought ways to increase consumer brand awareness, build its reputation and generate fresh content that sparked new home and renovation inspiration. To meet these objectives, Ampere implemented national and local market earned media, influencer marketing, paid media integrations and event marketing programs that elevated its brand story, driving greater online and in-store traffic and industry accolades. An earned micro influencer program with eight DIY content creators drove 3.7 million impressions, 900,000 engagements and strong click-through to product web pages.  

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