Following a national agency search, Kamado Joe, the premium ceramic grill brand, selected Ampere to lead communications surrounding the launch of its most advanced grill to date, the Konnected Joe. Ampere mapped out a comprehensive consumer PR campaign, starting with an exclusive review with Food & Wine. Major national media engagement followed with positive reviews in outlets such as Epicurious, Engadget, Serious Eats, Good Housekeeping, PC Mag, Forbes, Spruce Eats and Men’s Health. Launch activities were capped off with a brand immersion event for national media, prominent influencers such as Skinnytaste, Amy Thielen, Fit Men Cook and Grandbaby Cakes and business partners with live grilling on a NYC outdoor terrace. The early buzz exceeded pre-order expectations and drove incremental retail orders.