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Luxury porcelain installation brand, Moderno Porcelain Works, needed to boost awareness and traffic to its latest showroom in Minneapolis. Ampere created a local market marketing communications strategy that integrated paid media, influencer engagement, live event, earned media and digital/native content that drove designers/architects, builders and homeowners to the business. A tailored brunch, featuring James Beard Award winning chef, Jamie Malone, sparked industry interest and showcased the space in a dynamic way. For the first time since opening, the local showroom was able to engage qualified contacts in-person and leverage media coverage and paid advertising to articulate their service offerings. This local market approach is now replicated in other cities around the country as new showrooms are launched.

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