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Peace Coffee, a pioneering, always organic and fair trade national retail brand, called on Ampere to help generate buzz for its first-ever plant-based, compostable single serve EcoPods. The proactive consumer and B2B earned media effort generated nearly 400 placements touting the brand’s commitment to sustainable practices and drove sales at retail. Leading sustainable packaging and food and beverage trade outlets, such as Bioplastics NewsBeverage IndustryFood Engineering and Packaging Gateway, shared the news, while live TV segments, local business press, national consumer media and 20 local food/lifestyle content creators provided valuable endorsements for the product line and Peace Coffee’s ongoing B Corp. mission.

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