Ampere's work began with a comprehensive PR audit for this international toy brand. It identified ways to strengthen the program, including new strategies in messaging/positioning, social media, earned media, events and measurement.
That insight was put into action with a sustained earned media push, including ways to maximize an annual presence at The International Toy Fair.
National magazine editors, bloggers, online outlets and industry media met one-on-one with company representatives to learn more about the brand and its growing portfolio of creative playthings. In addition to media coverage at the show, scheduled desk-side editor meetings took place throughout New York City.